Websites for the Small Business

There is more than one way to use a website. Paying good money for a hidden advert that is rarely found does not make sense. But, if it is used as a component in a raft of online marketing channels, it can be the most profitable investment you can make. Here's how...

Choose a Decent Name - All Voice and Tits?

If you are running a hotel, choosing www.aardvarkbandb.co.uk may not be the best domain name to choose, even if it is what the hotel is called. Check out this article for choosing domain names.

Find the Right Keywords

And what the heck are keywords?

These are those small phrases people key in on the search engines to find what they are looking for. You've done it, I've done it. If we type in dog we get too many. If we type in "the best whistle to train an alsation to find a dead fox in the undergrowth" we get No results found for "the best whistle to train an alsation to find a dead fox in the undergrowth".

Read about the best keywords and how to find them...

Copywriting, not copy righting

Until I started writing on the internet I was only vaguely aware of the meaning of copywriting. Now I am sure it is one of the pre-requisites to a successful internet presence.

Read about the copywriting

Ken Devonald is a computer consultant specialising in website promotion for the small business. His driving focus is the use of customised software to develop sites that are magnets for visitors, and then persuading them to purchase products or services through creative marketing techniques.